Campaign Positioning Strategy
Deep Understanding of the Target Audience's Needs
Effective positioning is always audience-centric. Proffice helps you to define the specific pain points, desires, and emotional drivers of your ideal customer.
The campaign positioning must then frame your Unique Value Proposition as the perfect solution to their most pressing problem, making the message instantly relevant and resonant.
Bannering campaign for Le Monde
Editorial Management
Increased Conversion Rates on Landing Pages
Editorial management ensures the content a user sees after clicking the ad directly and comprehensively addresses their original search query and the ad’s promise. A seamless content bridge between the ad and the landing page reduces friction and confusion, leading to higher trust and significantly improved conversion rates (e.g., form submissions, purchases).
Specific landing pages with content tailored to identified search queries- Google Ads campaign for AB Report
Lead Generation Campaigns
Creation of High-Value, Contextual Content Offers
Lead generation campaigns are the lifeblood of B2B growth, focused on identifying and qualifying potential customers.
We design and produce custom, rich content assets (videos, specialized presentations, e-books) that are editorially aligned with the campaign, ensuring the content is perceived as high-value and directly relevant to the targeted segment.
Landing Page offering rich content Ebook - Resadia
Google Addwords Campaign for Sunrise
Acquisition & Loyalty Campaigns
Acquisition is filling the bucket; Loyalty is plugging the holes.
The moment a prospect clicks your ad, the clock starts. Our job is to make the path to conversion inevitable. We design and build high-converting landing pages and seamless onboarding flows that reduce friction to zero.
By streamlining the first touchpoint, we ensure the new customer validates their decision quickly, setting the stage for a positive long-term royalty relationship. It’s a relationship built on recognition. We help you move beyond simple retention by designing and implementing value-driven loyalty programs—think tiered rewards, exclusive service access, and early product previews. These programs transform repeat buyers into true brand advocates and create a powerful, low-cost channel for ongoing acquisition.
Combined Acquisition Campaign for Resadia - Linkedin, Instagram, Adwords
LinkedIn Campaign for NXO - Videos & carroussels
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Social Medias
From LinkedIn Strategy to Instagram Impact.
As a B2B specialized agency, Proffice views LinkedIn Ads campaigns as the most powerful tool for generating qualified leads.The crucial aspect of LinkedIn is its ability to target B2B decision-makers with microscopic precision. Instagram is ideal for showcasing the people, values, and workplace culture behind the B2B brand. This human element breaks down the corporate façade, making the company more approachable, relatable, and trustworthy to potential clients, partners, and future employees.